Introducing dotMCBC Launchpad

The foundation your brand actually needs.

Like having a co-founder for your brand launch — just without giving away equity.

Built for solo founders who need a second brain, not just a social media agency.

See the packages ↓ View our work at dotmcbc.com ↗
The reality

Most founders launch before they’re ready.

Wrong positioning. Wrong audience. No clarity on who they’re talking to or why anyone should care.

Six months of content that goes nowhere. Money spent on shoots before the brand knew what it stood for. A logo without a story. A product without a market.

90%
of new brands fail in year one
60d
average wasted on wrong direction
₹0
paid ads needed to validate demand
1
right foundation changes everything

We’ve lived this. We’ve watched other founders live this. Launchpad exists so you don’t have to.

What it is

This is not a social media retainer.

A retainer executes. Launchpad thinks. Before content. Before shoots. Before ads — you need clarity on who you are, who you’re for, and why anyone should care. That’s what we build. In 60 days.

Business foundation
PMF testing · pricing · market entry · validation
Brand foundation
Positioning · messaging · voice · aesthetic direction
Launch & growth system
Roadmap · organic strategy · founder visibility
Consulting & guidance
Strategy calls · WhatsApp support · decision making
Why trust us

Built by founders. For founders.

The dotMCBC founding team has spent 2.5 years building a brand from zero — organic growth, PMF testing, launch mistakes, and community-led growth. We’re not consultants who studied this. We lived it.

01
We know what to avoid
We made the expensive mistakes so you don’t have to replicate them.
02
We know how to validate
Real PMF testing before you spend a single rupee on ads or production.
03
We know organic growth
How to build real momentum without paid ads from day one.
04
We know founder-led marketing
How to make you the brand before the brand is the brand.
The packages

Two packages. One goal.

Both are 60-day project-based engagements — not rolling retainers. Clear start, clear end, clear deliverables.

Tier 1
₹35,000 / project
Build the base
For founders who need core clarity and direction before anything else.
Business & market
✓Product-market fit assessment
✓Competitor mapping — 5 brands analysed
✓Target audience definition
✓Pricing guidance
✓One market validation test
Brand foundation
✓Brand positioning document
✓Core messaging + brand voice guide
✓Tagline — 3 directions with rationale
✓Moodboard + aesthetic direction
✓Packaging input — one written round
Launch direction
✓Content pillar framework — 4 pillars
✓30-day organic launch sequence
✓Founder content direction
✓5 organic growth starter recommendations
Consulting
✓3 strategy calls — 60 mins each
✓WhatsApp + email support — 48hr response
✓One round of vendor feedback
✕Content creation or posting
✕Graphic design or templates
✕Shoots or paid marketing
Talk to us on WhatsApp ↗
Most popular
Tier 2
₹43,000 / project
The Launchpad
The full system. Business clarity, brand foundation, launch strategy, organic growth — and the hand-holding to execute it right.
Everything in Tier 1, plus:
Deeper business work
✓Full PMF testing framework + validation system
✓Early adopter strategy — first 100 customers
✓Revenue + launch sequencing
✓Channel prioritisation
✓Business model sanity check call
Complete brand foundation
✓Full brand messaging guide + founder story
✓Founder positioning framework
✓Category language guide
Full launch & growth system
✓Full 60-day launch roadmap
✓30-day content calendar framework
✓6 caption templates in brand voice
✓Instagram bio written + hashtag strategy
✓Full organic growth strategy
✓10 collaboration + community recommendations
✓Founder visibility strategy
✓Certifications + compliance advisory
Maximum consulting access
✓5 strategy calls — 60 mins each
✓WhatsApp support — 24hr response
✓Fortnightly check-ins + decision support
Talk to us on WhatsApp ↗
Post-Launchpad

Once the foundation is built, we execute.

Social media, shoots, UGC, ads — all available as separate engagements after Launchpad ends.

Social media retainer — strategy + management₹25–40k/mo
Founder reels — 4 per month₹15,000/mo
Product shoot — half day₹18–25k
UGC package — 5 creators₹20–35k
Performance marketing₹20k + spend
Additional strategy call₹3,000/call
Ready to build?

The question isn’t whether you can afford it.

“The founders who built the brands you admire didn’t figure it out alone. Launchpad is that — compressed into 60 days, built specifically for where you are right now.”

It’s whether you can afford to launch without it.

Talk to us on WhatsApp ↗ View our work at dotmcbc.com ↗